You can achieve remarkable business growth with email marketing if you implement it in the best way.
CRMs with built-in email marketing tools help you run high-converting email marketing campaigns that maximize your ROI. And this guide is going to provide you with a roadmap for Email Marketing CRM. So, let's dive in!
A Quick Overview
Email marketing is a powerful marketing method that involves running marketing campaigns through email to promote products and increase sales.
Email marketing is cost-effective compared to other marketing methods. What's even better? It drives a higher ROI.
The global email marketing market reached $7.5 billion in 2020. It's expected to reach $17.9 billion by 2027. (Statista)
Here We will Discuss
- Understanding of Email Marketing
- Why Email Marketing Matters tor Business
- CRM & Tools in EM
- Email Marketing CRM Over Email Marketing Tools
- Cost Analysis to Choose a CRM
- How to get Started
Why Email Marketing Matters for Your Business?
To inform your audience about what your business offers and convert them into customers, marketing is a must. There are various methods to run marketing campaigns and email is one of the easiest and best ways to do it.
- Businesses earn a $38 return for every $1 they invest in email marketing. (venturebeat)
- Email marketing converts 3x better than social media marketing. (mckinsey)
- 59% of people said marketing emails influenced their decision to buy. (Salecycle)
So, email marketing is truly impactful, right?
In a nutshell, email marketing helps you to:
- Directly reach your target audience
- Build brand awareness
- Drive website traffic
- Promote products or services
- Increase sales
- Nurture customer relationships
- Cross-sell and up-sell, and so on
These ultimately increase your revenue and drive business growth.
4 Components of an Effective Email Marketing Campaign
High-converting email marketing campaigns require better planning and execution. A bunch of components play a role in making a campaign effective. Here are four of the most important ones:
Building a Quality Email List
To start email marketing, you need a list of email addresses of your target audience. And to collect email addresses from people who might be interested in what you're promoting, you need to create lead magnets.
Source: wisepops
Offering incentives such as free trials, e-books, or discounts, in exchange for email addresses helps attract potential customers and grow your list.
Once you’ve email addresses, it's important to verify their validity. Removing invalid email addresses and keeping the list clean is very important to maintain list quality.
You can verify your email list with Doplac’s free email verifier.
Creating Engaging Emails
Source: reallygoodmails
Setting Up Automation
Automation is an integral part of Email marketing. It involves setting up automated emails that will be sent automatically based on specific triggers. Also, you can schedule email sequences that will be sent over time to nurture your audience.
Email automation streamlines workflows and helps to deliver the right emails at the right time. It saves a lot of time and effort.
Measuring Email Performance
After launching email campaigns, it's crucial to track their performance to understand what works and what doesn’t. Analyzing data helps to understand the audience's preferences, optimize content, and refine strategies.
Analytics and reporting features allow you to track open rates, click-through rates, bounce rates, and more. You can identify which types of emails are resonating with your audience and which ones need improvement
Understanding CRM and Its Business Importance
CRM stands for "Customer Relationship Management."
CRM software, commonly called CRM, centralizes customer data and offers tools for marketing, sales, and customer service to streamline workflows and help businesses grow.
Key features provided by CRM platforms include:
- Data management
- Lead management
- Marketing automation
- Campaign management
- Workflow automation
- Sales pipeline management
- Sales forecasting
- Help desk management
- Advanced analytics
- Reports and dashboards
- Task management
- Document management
- Integration capabilities
CRM provides you with in-depth data that helps you identify, qualify, target, and nurture leads. You can build a powerful sales funnel, track sales opportunities, and automate sales processes
With valuable insights into your target audience, you can improve your marketing strategy, engage them more effectively, and build a stronger relationship with them.
This leads to increased customer satisfaction, loyalty, and retention, ultimately driving more sales and boosting your revenue.
Not just that. CRM empowers your marketing, sales, and service teams with the tools they need to streamline workflows, tackle challenges, achieve goals, and drive overall business success.
Using CRM for small businesses or any type of business has proven to be an effective strategy.
Nucleus Research found that businesses generate $8.71 for every dollar they spend on CRM. This is 1.5 times higher than the return from 3 years ago
Cloudswave's data suggests that the use of CRM software can lead to a remarkable 300% increase in sales conversion rates.
In a nutshell, if you use CRM for your business, you can:
- Collect, store, and manage your customer data
- Run effective marketing campaigns using specific data
- Manage leads
- Simplify sales management
- Automate workflows and repetitive tasks
- Provide better customer service
- Monitor your business’s overall performance and more.
Email Marketing Tools: A Simple Breakdown
Email marketing tools help businesses create, send, and track marketing emails. It provides you with an easy, organized, and efficient way to deliver the right emails to the right people at the right time.
From initial brand awareness to final conversion, email marketing software simplifies the process and maximizes the impact of your marketing efforts.
Some common features of email marketing tools include:
- Pre-made email templates
- Drag and drop email editor
- Drag and drop email editor
- List Segmentation
- Automated email sequence
- Email Scheduling
- Dynamic content
- A/B testing
- Analytics and reports
- Email address verification
- Sign up forms
- Integrations
Even better, you can automate the entire process of email marketing using email marketing software. Email automation helps you manage bulk emails easily, saves thousands of hours, and frees you to focus on other critical aspects.
Above all, it drives remarkable results for your business. According to Invesp's study, marketing automation can increase leads by 80% and boost conversions by 77%.
Demystifying Email Marketing CRM
Email Marketing CRM is a specialized CRM that offers email marketing tools along with other tools for data, marketing, sales, and customer service.
They go beyond email marketing software by combining a wide range of customer-centric tools to simplify the entire cycle.
The reality is that using Email Marketing CRM is more effective than email marketing tools.
Advantages of Email Marketing CRM Over Email Marketing Tools
Managing everything in one place
When you use a CRM that includes email marketing, you don't need to switch between different platforms to manage your marketing, sales, and customer service.
You can efficiently handle all of these crucial tasks within a unified platform. You can create and launch effective email marketing campaigns from the CRM. This eliminates hassle and simplifies your workflow.
A central hub for customer data
Source: Iandisoft
CRM platforms enable you to store, organize, and manage all your customer data. Your marketing and sales teams can access all information about your leads, prospects, and customers in one place.
Sales reps can provide feedback to the marketing team about the quality of leads, and marketers can optimize their marketing strategies accordingly.
Automated data sync
A CRM with built-in email marketing software eliminates the need to import and export data between two different platforms. All of your data is automatically synced in one place.
Tracking where the customer stands in the sales pipeline
Email Marketing CRM provides you with a complete picture of each customer's journey through the sales funnel. You can monitor progress from lead generation to final conversion. This helps make timely and well-informed email marketing and sales decisions.
For example:
- If a lead is in the initial stages, they've recently shown interest and need further nurturing through informative content.
- When a lead reaches the negotiation stage, they're actively considering your offer and your primary focus should be on closing the deal.
Creating segmented and personalized emails
MailChimp's data shows that segmented email campaigns get 14.31% higher opens and 100.95% more clicks than non-segmented ones.
Experian’s research found that personalized emails have a 6x higher transaction rate than non-personalized emails.
So, segmentation and personalization are two effective strategies. They help in delivering the right message to the right people at the right time.
Email Marketing CRM provides you with access to a wealth of customer information stored within the CRM. Using this information, you can segment your prospect and customer lists based on various criteria such as:
- Demographics
- Industry
- Interest
- Preferences
- Interactions, and more.
This helps you create highly targeted and personalized email campaigns that lead to conversions.
Advanced analytics and reports
Source: Syncezy
