How to Write Professional Email Offering Services + 5 Sample

Crafting the perfect email pitch can be the difference between landing a new client or ending up in the trash bin (or worse, the spam folder).

In this guide, we'll delve into the essential steps for writing compelling digital service emails that grab attention and drive conversions.

And to make things even easier, we'll provide you with 5 ready-to-use email templates tailored to different digital services such as SMM, PPC, SEO, and more.

So, let’s dive in!

7 Simple Steps to Write a Winning Digital Service Email

1. Research Your Audience

Research is the foundation of a successful pitch. Linearity’s study reveals that audience research leads to a 466% improvement in campaign performance for marketers.

So, learn about the industries your audiences are in, their companies, and the challenges they might be facing. This allows you to tailor your email and showcase how your services directly address their needs.

2. Craft a Catchy Subject Line

The subject line is the first thing your prospect will see. Zippia’s study reveals that 47% of email recipients decide whether to open an email based solely on its subject line. So, it's crucial to make it attention-grabbing.

Clearly convey what the email is about to set expectations. Address a pain point the prospect may have or say something that piques curiosity.

Keep it around 50 characters to ensure mobile-friendliness. Avoid spam trigger words or phrases that could land your email in the spam folder. Experiment with different subject lines to see what works best.

Here are some examples of captivating subject lines:

  • Is Your SEO Stale? Free Audit Reveals Opportunities
  • From [Y] to [Z]: Grow Like [Similar Client] on Social
  • Stop Wasting Ad Spend! Achieve Proven Results

Read More:

3. Hook Them with a Personalized Intro 

Personalization sets you apart from the generic sales pitches flooding your target audience's inbox and establishes a connection right from the start. 

It showcases the effort you've invested in understanding their business and demonstrates you've taken the time to grasp their unique situation. 

  • According to Epsilon, 8 out of 10 consumers are more likely to buy from brands that offer personalized experiences.
  • According to Backlinko, personalizing your email message body can boost response rates by 32.7%

So, leverage the power of personalization to get outstanding results. Address the recipient by name and reference something specific you admire about their work in their industry. 

Hi John,

Cheers to [Prospect's Company]! The level of dedication you've shown to [specific aspect] is truly inspiring. 

Introduce your company and mention a specific problem the recipient may be currently facing that you can solve.

4. Impress Them with a Client Success Story

There's no better way to convince someone than by showing real-world results. 

Share a concise success story highlighting a similar client's challenge and how your services delivered impressive results. Quantify the impact with percentages or specific achievements.

This validates your claims and offers concrete evidence of the value you can bring to your prospect's company.

For example, 

[Client Name], a [Client Industry] company, was struggling to attract organic traffic to their website. We helped them by implementing a data-driven SEO and content marketing strategy tailored to their target audience. Within 6 months, [Client Name] saw a 35% increase in organic website traffic. 

5. Introduce the Services You Offer

After setting the stage with personalized insights and success stories, it's time to introduce the services you offer. Your research comes in handy again. 

Highlight the specific solutions that align with the needs and challenges you've identified within the recipient's company. Use bullet points to showcase your agency's services at a glance. 

6. Include a Clear CTA & Express Gratitude

The finishing touch? A well-crafted email signature.

It provides the recipient with information about the sender. It should include your full name, title, company name, and contact details (email address and phone number). 

Additionally, consider including a link to your company website or social media profiles for further information.

7. End with a Professional Email Signature

The finishing touch? A well-crafted email signature.

It provides the recipient with information about the sender. It should include your full name, title, company name, and contact details (email address and phone number). 

Additionally, consider including a link to your company website or social media profiles for further information.

The finishing touch? A well-crafted email signature.

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Example: 5 Email Templates for Digital Services (Sample)

1. Email Template For Social Media Marketing Services

Hi [Prospect Name],

Big fan of what [Prospect's Company] is doing in the [industry/sector]! We at [Your Company] would love to help fuel that growth with our social media expertise.

[Your Company] recently helped [similar client] overcome the hurdle of [specific client challenge] and achieve a [specific and impressive result] by implementing [specific solution]. You can read the full case study here: [link to case study].

We're confident we can develop a customized strategy to address your specific needs and boost your brand awareness, engagement, and ultimately, sales.


Our services include:

  • Social media audits
  • Content strategy development
  • Content creation and curation
  • Engaging copywriting tailored to each platform
  • Targeted advertising campaigns
  • Strategic community management
  • Reporting with actionable recommendations


Every business has unique challenges. Would love to discuss how we can help you achieve your goals.

Please let me know a convenient time, or schedule directly [insert scheduling link].

Thanks for your time. We look forward to hearing from you soon!


Best regards,

[Your Name]

[Your Title]

[Your Company Name]

2. Email Template For SEO Services

Hi [Prospect Name],

I've been keeping an eye on [Prospect's Company] and gotta say, you guys are rocking it in [industry/sector]!At [Your Company], we help businesses like yours attract more qualified leads through strategic SEO. We recently helped [Similar Client] achieve a [X%] increase in organic traffic, resulting in a significant boost in conversions.

You can achieve similar results, or even surpass them with our comprehensive suite of services, proven strategies, and dedicated team.


Services we offer:

  • SEO audit
  • Custom strategy development
  • Keyword research and analysis
  • Content creation
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Monthly reporting


Free consultation is available! Let's discuss your specific needs and create a winning plan to boost your online presence.

Schedule a call at your convenience here: [Scheduling Link].

Thanks for your time. Can't wait to hear back from you!


Best regards,

[Your Name]

[Your Title]

[Your Company Name]

3. Email Template For Google Ads Services

Hi [Prospect Name],

[Prospect's Company] keeps catching my eye! You're doing some groundbreaking work in the [industry/sector]. Carry on!

At [Your Company Name], we specialize in Google Ads management, helping businesses like yours target the right audience and drive tangible results.

We recently helped [Similar Client] achieve a [X% increase in qualified leads] using targeted keywords and compelling ad copy. Full case study here: [link].

Does your website attract the qualified leads you deserve? Our team of experts can implement advanced tactics to ensure your Google Ads campaigns yield impactful results.


Services we offer:

  • Competitor Ads Analysis
  • Campaign strategy development
  • Keyword research & targeting
  • Ad copywriting and optimization
  • Bid management and optimization
  • Shopping Ads Management
  • Remarketing
  • Amazon PPC
  • Ad Performance Reporting


Would you be interested in a quick call to discuss how you can achieve your advertising goals? Book a call at your preferred time: [Scheduling Link].

Looking forward to connecting soon!


Thanks,

[Your Name]

[Your Title]

[Your Company Name]

4. Email Template For Content Marketing Services

Hi [Prospect Name],

[Prospect's Company] is crushing it in the [industry/sector]!

You guys are awesome!

But it seems like you might be struggling to create high-quality content and maintain consistency. Am I right? At [Your Company Name], we specialize in crafting top-performing content that enhances brand awareness, drives website traffic, and boosts conversion rates.

[Your Company] helped [similar client] overcome [Specific challenge] and reach a significant [Impressive result] with engaging content within [X months].

Our content marketing experts understand the challenges you may face and would love to help you, offering customized solutions that cater to your unique needs.


Our services include:

  • Content strategy development
  • Content calendar management
  • Content creation
  • Content promotion
  • Content optimization
  • Content repurposing
  • Performance tracking and reporting


Want to talk? Schedule a call here: [Scheduling Link].

Thank you for your time. We're excited to hear from you soon!


Best regards,

[Your Name]

[Your Title]

[Your Company Name]

5. Email Template For Video Marketing Services

Hi [Prospect Name],

[Prospect's Company] is on fire!

The impact you guys are making in the [industry/sector] is truly inspiring!

We at [Your Company], would love to help you unlock even greater growth opportunities.

Did you know 88% of people are convinced to buy after watching a video? That’s the power of visual storytelling. With our expertise, we can help you harness this potential to elevate your brand presence and drive conversions.

Through engaging video content, we helped [Similar Client] achieve a [Specific Result] within [Timeframe].


Services we offer:

  • Concept development & scriptwriting
  • High-quality video production
  • Professional video editing
  • Strategic Promotion
  • Performance tracking and ROI analysis


Would love to discuss how you can maximize your marketing ROI with our video marketing solution. Interested?

Let's talk! Schedule a call here: [Scheduling Link].

Appreciate your time. Can't wait to hear from you!


Best regards,

[Your Name]

[Your Title]

[Your Company Name]

Key Takeaways

  • Conduct thorough audience research to understand their industries, companies, and challenges.
  • Create attention-grabbing subject lines to increase open rates.
  • Personalize intros by addressing recipients by name and referencing specific aspects of their work.
  • Use client success stories to validate your services and illustrate real-world results.
  • Tailor service offerings to align with the recipient's needs and challenges.
  • Include a clear call-to-action (CTA) and express gratitude for the recipient's time.
  • End with a professional email signature containing contact details and company information.

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